Demand Generation at Impossible Foods

Impossible Foods | 2021 - Present

• Direct B2B marketing strategy across ABM and SMB, growing engagement and conversion among foodservice operators

• Lead cross-functional groups from marketing, sales, and customer success on demand and campaign strategy

• Design, execute and optimize outbound and inbound marketing campaigns, including SEO, paid, referral, email, direct mail

• Partner with Sales Ops to build automated processes across the sales and marketing tech stack

• Built full-lifecycle experiment testing roadmap across creative, content, and cadence